UK Backs Lake of Stars Festival, Boosting Malawi's Creative Sector
Founded by Will Jameson in 2004, Lake of Stars has grown into a significant cultural event, aligning with Malawi's efforts to boost tourism and creative industries.
NKHOTAKOTA, Malawi — The British government has emerged as the main sponsor for Malawi's Lake of Stars (LOS) Festival, pledging to promote female artists and creative exchanges between the two countries, writes Pemphero Musowa.
British High Commissioner Fiona Ritchie expressed delight in supporting the festival, which celebrates its 20th anniversary starting Friday at Fish Eagle Bay in Nkhotakota.
The event returns after a three-year hiatus.
"We have partnered with Lake of Stars Festival because we believe that the festival is a huge boost to Malawi's tourism and fits nicely with Malawi Government's ATM (Agriculture, Tourism, Mining) Strategy," Ritchie said.
She emphasized the UK's commitment to supporting cultural and creative sectors as drivers of Malawi's economic development.
The festival, now under new management by Dusty Orange Production led by director Sharmila Elias, aims to showcase talent, support local businesses and foster community connections.
Zilanie Gondwe, head of partnerships at Lake of Stars, said, "Lake of Stars is more than a festival. It is a place to discover talent, support local businesses, inspire communities and make lasting connections."
Three acts from the United Kingdom — Rachael Dadd, Sisanda & RU, and K.O.G.—will perform alongside South Africa's Sho Madjozi and local artists Zeze Kingston and Temwah.
Founded by Will Jameson in 2004, Lake of Stars has grown into a significant cultural event, aligning with Malawi's efforts to boost tourism and creative industries.