TNM Partners with Gwamba to Elevate Music Industry at Gwamba Unlimited Concert
TNM PLC partners with artist Gwamba, contributing K5 million, discounted tickets, and talent scouting for the upcoming Gwamba Unlimited Concert.
BLANTYRE, MALAWI — TNM PLC, Malawi’s leading mobile network provider, has joined forces with renowned artist Gwamba to support the highly anticipated Gwamba Unlimited Concert, writes Judgement Katika.
As part of the partnership, TNM has contributed K5 million to enhance the preparation for the concert, which is scheduled to take place on August 26 at Mzuzu Stadium.
In addition to financial support, TNM will serve as the official telecommunications partner for the event, offering discounted Mpamba ticket sales, engaging with the community through talent scouting activities, and promoting youth-related products.
The telecom company aims to strengthen its commitment to the development of the music industry through this collaboration.
Madalitso Jonazi, TNM's Head of Brand and Marketing, expressed the company's enthusiasm for the partnership during the cheque handover in Blantyre.
He stated, "Through the concert, Gwamba aims to identify and nurture musical talent in the region. We are, therefore, proud to partner with Gwamba for his show as a sign of our fervent commitment to the development of the music industry."
The partnership aligns with TNM's Mahape communication campaign, which encourages customers to benefit from the company's top-notch 4G and 5G networks.
By sponsoring the Gwamba Unlimited Concert, TNM seeks to engage with key players in the music industry and extend the reach of its Mahape moments, providing value to Malawians.
TNM views the concert as a significant platform to empower the youth, as music holds a strong appeal to this demographic.
Jonazi commented, "We look at the concert as an important platform to enhance our connection with the sector and empower their capabilities."
Gwamba, expressing his gratitude for TNM's support, acknowledged the value that the partnership adds to the show.
He stated, "TNM is a big company in Malawi's telecommunications industry, therefore, to have such confidence in the show is good news for me and the youth that benefit from it. The partnership will go a long way to inject great zeal and promote the music industry."
Music enthusiasts can anticipate a remarkable concert experience, as Gwamba has promised to showcase the finest local talent and collaborate with other notable artists in the country.
The concert, announced in March this year, aims to provide an unforgettable experience for all attendees while supporting youth empowerment initiatives in line with TNM's strategy.