TNM Introduces Mpamba e-Ticketing for Super League Matches
E-ticketing represents a paradigm shift in the evolution of football in Malawi, resonating with global standards of convenience and efficiency.
BLANTYRE, Malawi - In a groundbreaking move to modernize Malawi's football landscape, TNM Plc, the sponsors of the country's top-flight TNM Super League, has announced the deployment of an electronic ticketing (e-ticketing) solution for Super League matches, writes Frank Phiri.
The new e-ticketing system will be piloted during the Sapitwa 4 tournament, featuring Super League clubs Bangwe All-stars, Dedza Dynamos, FOMO, and Mighty Tigers, scheduled from March 23 to 24, 2024, at Mulanje Park.
This innovative step aims to enhance convenience, streamline access, elevate the overall matchday experience for supporters, and curb fraud around football arenas.
According to Madalitso Jonazi, TNM's Head of Brand and Marketing, e-ticketing marks a significant transition from traditional paper tickets to digital access, aligning with modern technological advancements and catering to the evolving preferences of football enthusiasts.
"With this initiative, fans will now have the flexibility to purchase, manage, and present their match tickets entirely through digital platforms, eliminating the need for physical tickets," Jonazi said.
The e-ticketing initiative underscores TNM's commitment to embracing innovation and leveraging technology to deliver supreme experiences to football enthusiasts in the country.
Jonazi indicated that football fans would have to purchase tickets for this year's Super League matches through the Mpamba mobile money platform instead of buying with cash at stadium gates.
"As a proud Super League sponsor, TNM is thrilled to bring e-ticketing to our esteemed football fans, which is a pivotal moment in our ongoing efforts to enhance fan engagement and satisfaction," he said.
"All they need is an Mpamba account and a Khadi Mbambande debit card, which they can buy on their phone and collect from any TNM shop across the country."
Jonazi emphasized TNM's commitment to curbing fraud, an issue hindering the growth of the football industry, particularly during matches.
"The traditional practice of handling cash when purchasing physical tickets at entry points poses a lot of challenges for revenue collection, such as theft of cash, which leads to revenue loss and other associated problems. The e-ticketing is the most secure and convenient solution for handling football match revenue, as tickets will be bought through TNM's digital platforms," he added.
The e-ticketing initiative also aligns with the Ministry of Youth and Sports and the Super League of Malawi (SULOM) ongoing efforts to address issues like cash theft and ticket duplication within the TNM Super League.
Apart from safeguarding revenue, other advantages of e-ticketing include real-time attendance tracking and the prevention of fraudulent activities.
E-ticketing represents a paradigm shift in the evolution of football in Malawi, resonating with global standards of convenience and efficiency.