Seed Co Malawi Launches Agronomy App to Aid Farmers' Productivity
Despite low digital adoption rates, the company aims to leverage technology to improve agricultural practices and increase farmer productivity.
BLANTYRE, Malawi — Seed Co Malawi, a leading seed manufacturer, has launched a new agronomy app called Seedney to provide farmers with essential agricultural information and services, writes Mayamiko Phiri.
The app offers product details, testimonials, industry news, an online shop and a production calendar guiding farmers on growing Seed Co Malawi seed varieties.
Boyd Luwe, Managing Director of Seed Co Malawi, unveiled the app Friday during a meeting with agro dealers and transporters in Blantyre.
"Though digital uptake is lower at this point in time in the country, the app is very essential as it contains vital information which farmers need," Luwe said.
"Sooner more information will be trading through this app, as the country is slowly embracing technology."
Seed Co Malawi specializes in producing high-yielding, certified seeds for crops including maize, soya and vegetables.
Despite low digital adoption rates, the company aims to leverage technology to improve agricultural practices and increase farmer productivity.