Alliance One Malawi Rewards Tobacco Growers with Prizes
The company identified winners following the 2024 marketing season as part of its corporate social responsibility initiative.
Lilongwe, Malawi— Major tobacco company Alliance One Tobacco Malawi has awarded 370 outstanding contracted smallholder tobacco growers with 10 motorcycles, 120 bicycles, and 240 solar kits through raffle draws held between May and October 2024, writes Isaac Kambwiri.
The company identified winners following the 2024 marketing season as part of its corporate social responsibility initiative.
Simon Mwale, a winner from Mchinji District, said the motorcycle he received has transformed his life.
"This motorcycle has changed everything in my life. Now I can get to the market quickly and even help my neighbours with transportation when an emergency needs prompt transportation," Mwale said.
Another winner, Nelson Kaching'ona from Madisi, praised the solar kit he received.
"My children can now study at night; it's a huge relief for the family. This has changed our lives for the better, as I can also power my television set and charge cellphones," he said.
Simon Peverelle, managing director of Alliance One Tobacco Malawi, explained the company's motivation.
"As we grow a better world, we continue reiterating our commitment to our contracted growers that, as Alliance One Malawi, we appreciate loyalty and honour sustainable partnerships," Peverelle said.
The initiative aimed to recognise and support local farmers by providing practical tools to improve their economic and living conditions.