Digital News Report 2023: Trust falls, consumption declines, public media struggles
Digital News Report 2023: Trust in news falls, consumption declines, and public media brands struggle to reach younger audiences
LONDON, UK-The 2023 Digital News Report, published by the Reuters Institute for the Study of Journalism, has found that trust in news has fallen, consumption has declined, and public media brands are struggling to reach younger audiences, writes Winston Mwale.
The report, which is based on data from 46 markets around the world, found that only 40% of people trust the news most of the time. This is down from 42% in 2022 and 44% in 2021.
The report also found that consumption of traditional media, such as TV and print, continues to fall, while online and social consumption are not making up the gap.
In fact, the report found that online consumers are accessing news less frequently than in the past and are becoming less interested.
Public media brands are still seen as being more trustworthy than commercial news brands, but their reach is declining, particularly among younger audiences.
The rise of social media is having a significant impact on the way people consume news.
The report found that social media is now the most popular way for people to access news in many countries and that people are increasingly paying attention to celebrities, influencers, and social media personalities instead of journalists.
The 2023 Digital News Report is a valuable resource for anyone who wants to understand the state of the news industry today.
The report provides insights into the trends shaping the news landscape and offers recommendations for how the news industry can adapt to these trends.
The report is available to download below:
