B.M Sofa unveils it's two ambassadors: Wikise and Daniel Thom(DT)
"They have a great voice in informing the entire public about our goods because Wikise is a musician and DT is a TV personality," he said.
B.M Sofa Designers and General Dealers, a Mzuzu-based company that has three other branches in Rumphi, Mzimba, and Kenda, has today, September 17, 2022, unveiled its two ambassadors, Wikise and Daniel Thom (DT), a TV personality of Mibawa Television.
The two were introduced during a press conference at which the B.M Sofa designer informed clients and the general public about the introduction of credit-based access to their products for a period of twelve months.
Guest of honour at the event, Moses Mkandawire, the Chief Executive Director for Church and Society, praised the B.M Sofa for creating jobs for youths.
Malawians must understand that the days of rushing to buy goods from China and Dubai are over, he said.
"Let us support each other as a country, and let our money stay here," he added.
In a special interview with THE BUSINESS SIDE, Doc Peter Kasewe, Executive Director for B.M Sofa Designers and General Dealers stated that they chose Wikise and DT because they are young.
"They have a great voice in informing the entire public about our goods because Wikise is a musician and DT is a TV personality," he said.
Doc Kasewe went on to say that the company's launch of credit purchases to its customers was one way of reaching out to every Malawian who wanted good furniture for their homes or offices.
According to Geoff Kalele, operations manager, the B.M sofa designers began in Karonga in 2002, was registered in 2017 on December 1st, and has been in operation for more than 18 years.
After the project was completed, a large number of girls were left on their own.
So far, the company employs 75 people, 42 of who are women and 35 of whom are men.
Finally, Wikise thanked the B.M sofa for selecting him as an ambassador and promised to work harder to market the brand throughout the country.
The brand that the two signed will be valid for a year.
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